Tricel expand manufacturing, logistics and distribution network in the French market with new Avignon Location

Tricel has established a new manufacturing, logistics and distribution centre in Avignon in a move that increases the company’s network within the French market. Based in the south-east, this latest premises will be a key location in regard to furthering the company’s already strong presence within the country. This is one element of a series of steps which the group has undertaken as part of its ongoing successful European growth strategy which is leading into 2020.

Tricel has seen exceptional growth throughout Europe in recent years, and the French market in particular has been of strong interest to the company. Pictured above (right to left), Mr. Gauthier is handing over the keys of the new premises to Ms. Mary Kane, who will be filling the office manager position at this new location. Pictured also are, Mr. John O’Loughlin, Tricel’s manager of Environmental Engineering, and Mr. James Butler, the head of Tricel’s Environmental Division.

Conversely, the company had initially established its first manufacturing centre in Poitiers in the western region of the country following on the success of gaining a French Government Licence in 2011. This site acted as Tricel’s commercial hub for France, and also as the group’s first mainland European factory. It was from here that the group began to manufacture and distribute a range of very successful waste water treatment products into the French market. Following on this success the company has consistently moved to strengthen its position within the country.

On May 2016, Tricel added to its Agrèment certification by being granted the French Government Agrèment which allowed for the new Seta waste water treatment tank (WWT) to be introduced to the French marketplace. This product has been extremely well received due to its wide range of applications. The highly innovative Seta WWT tank is suitable for both constant and intermittent effluent use. This makes it ideal for a range of functions, including holiday homes, permanent residential homes, as well as for larger applications such as rural school developments and businesses.

CEO of Tricel, Mr. Mike Stack, views the French market as an important element of the group’s overall growth strategy. He commented: “Tricel has cultivated a very strong relationship with both France and the French market. Ever since achieving a French Government Licence for our Tricel sewage treatment products in 2011 we have actively developed growth strategies which a focus on these regions. We firmly believe that, moving forward, this latest development is one in a series which will see that relationship only grow, develop and get stronger”.

Tricel is a well-established global provider of high performance solutions for the Water, Environmental, Construction and Materials industries with 12 operating locations across Europe. Headquartered in Kerry, Ireland, the company has been successfully manufacturing since 1973 and now serves over 50 countries worldwide.

By Niall Cregan